Wednesday, January 25, 2012
Millipede Steps to Branding
My path to publication has been accomplished one baby step at a time. And I am still inching my way along.
But my path to "branding" is likely to occur in steps so tiny, I will need a microscope to measure them.
For one thing, I am not a sales person by nature. I am an introverted hermit. This is why I enjoy writing, alone. At the computer. In my pajamas.
For another, I have never been able to "toot" my own horn, no matter what my level of accomplishment. I know, self-esteem issues.
But lately all the craft workshops, chats, conferences, and writer's loops are a-buzz with "promotion" and "branding". Even the would-be author is supposed to be spending time on social media promoting themselves. And "branding"? I've never liked that word, reminds me of the poor cows getting fire-hot metal pressed into their flesh. I had better get over that visual, or I'll never be as recognizable as McDonalds.
But in my efforts to embrace the writing journey, I am taking teeny, tiny millipede steps toward author promotion.
Yesterday, I had my first public appearance as a published author - a school visit, reading my work to a very tough audience - 17 kindergarteners. Despite my nerves and promises to myself beforehand that "I would never, ever commit to such a thing again", the visit went well. The kids seemed to have fun. They laughed when they were supposed to. They asked so many questions. And they even asked me to come back.
So to any of you as afraid to do promotion as I am, it can be done, one eensy, teensy step at a time.
Feel free to comment on any of your promotion steps big or little.